If you are African Business Owner :African Business Branding .> Click here to find out more

Shingi_Designs

Having researched and worked with a few start up organizations targeting the African market, I have noticed that the issue of the company image or brand is pre-maturely considered. There are various reasons for this that I might speak on in future blogs, for example, the heavy relying on the conscious logical mind and its functions as apposed to balancing it with the subconscious mind.

Many websites of African businesses I browse through appear out dated, blunt, confused and showing a clear lack of understanding when it comes to creating an image. Some just drown in the web and are never featured on any trending or design websites or such.

Most African entrepreneurs want to rush into the running of the business, to the detriment of the business itself because they would have not created a base for a unique brand and image that sets them apart. There is an…

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