Shopping For The Holidays:Edgars X SAFW Designer Capsule Collection



Around this time many of us will be at home with our families enjoying our holidays but most importantly we will be hitting the shops to shop until we drop !

One of my favorite designer collection this year has to be  Edgars X SAFW designer capsule collection. The collection is perfect for the holidays occasion parties and outings. Bringing the best of South African design talent to the masses,the Edgars X SAFW designer capsule collection is made to stand out.

Launched in September 2011, the concept is resonating with consumers and continues to grow. The collection made its debut in the Melrose Arch store last year, and is now also available in Sandton City.
“This collaboration is amazing as it brings designer clothing to the masses thanks to our association with Edgars. The Edgars X SAFW designer capsule collection also validates South African designers and their local CMT capabilities,” says The Fashion Agent’s Annette Pringle-Kölsch.



Managed by The Fashion Agent, a wholesale agency representing South African designers for SA Fashion Week, this collection is also helping with job creation.

This current collection features vibrant pieces from Gert-Johan Coetzee and Craig Jacobs of Fundudzi. The first capsule collection appealed to many shoppers and for Coetzee there had to be another one. “I am absolutely excited about this opportunity. I want every woman to be able to dress in Gert-Johan Coetzee pieces. Whether going to a mall, out to a party or a wedding, we have it all,” says the designer.

From brightly-coloured belts and jackets to knits, kaftan dresses, tulle skirts and off-the-shoulder body accentuating evening dresses, it’s an eclectic selection for today’s fearless fashion lovers. We also spotted tees adorned with bold protest slogans which formed part of Craig Jacobs’ spring/summer 2012 collection. New to the capsule collection is Tiaan Nagel, whose pieces are available in green and khaki. In addition, Black Coffee, TWO, Sies!Isabelle , Kotton & Twille, Colleen Eitzen, Rubicon, Shirt & Co., Just and Blacklisted are featured.

The Edgars X SAFW designer capsule collection is currently available from Edgars in Melrose Arch and Sandton City in Joburg, but talks are currently under way to maximise its potential and make it available in additional cities nationwide.


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